STAR News will be called ABP News

By: admin
Updated: 16 Apr 2012 07:09 AM

New Delhi: The MCCS on
Monday announced that its popular Hindi news channel, STAR News, will soon
be rechristened as ABP News. Bengali news channel STAR Ananda will be ABP
Ananda and the Marathi news channel STAR Majha will be called ABP Majha.

The three 24-hour news channels are owned by the Media Content and
Communications Pvt Ltd (MCCS) – a joint venture between the Ananda Bazar
Patrika Group and STAR India Pvt Ltd. Both Ananda and Majha are No 1 news
channels in their respective markets since inception.

Star India Pvt Ltd and ABP, the principle shareholders, have agreed to
discontinue the Star brand affiliation with the MCCS. Going forward Star
wishes to focus on building their brand on their core business that is
general entertainment.

The core business of the ABP is news and it wishes to promote and
establish its own brands in the broadcast news space through its
subsidiary company - MCCS. MCCS has sustained its affiliation with Star
brand for 8 years and both have benefitted from this association.

In these years the three news channels have evolved into respected market
leaders in their segment, which has helped MCCS become a strong and
respected company in the broadcast news space.

It has quality resources in its employees and built good equity among its
stakeholders – loyal viewers' base, clients, distributors and vendor

Content on all three channels are managed by some of the finest editors,
journalists, anchors and technical professionals who have consistently
maintained the highest standards of honest and ethical journalism. They
would continue to maintain high standards of news quality, with same
integrity, transparency and speed.

Read: MCCS
to promote its own brands