Yeh Eid Banao Classic: India Gate Basmati Rice starts food donation campaign for Ramzan
Food donation aimed at sharing the joy of Ramadan with people who are fasting out of helplessness and sleeping through nights hungry
Twitter (www.twitter.com/indiagatefoods) and
Food donation aimed at sharing the joy of Ramadan with people who are fasting out of helplessness and sleeping through nights hungry.
“As the biggest Rice Brand of India, we felt the responsibility to share the true message of sharing in Ramadan to crores of Indians. In this direction, we have started a 360 degree campaign “Yeh Eid Banao Classic” across all media channels, Radio, Outdoors and all social platforms.The key message in all these mediums being sharing a meal. We are targeting around 2 lakh meals to be donated within the Ramadan period to these people. We have shared the campaign video on social media channels and for every share, India Gate will share one meal to someone who needs it most. We are thankful to Feeding India for partnering us in this noble cause of eradicating hunger from India and motivate people to “#ShareAMeal ” said Mr Ayush Gupta, Business Head of KRBL Limited.
About India Gate
With a 130 year old heritage and an existence since 1889, KRBL Ltd. is India’s first integrated rice company with a comprehensive product chain.
As a responsible corporate, the company continuously engages itself in the upliftment of the communities it is involved with. In view of the criticality of farmers to its operations, the company works closely with them to constantly improve their lives, and those of their families, through regular and focused measures. The collaborative, partnership approach has been the cornerstone of the company’s CSR focus in recent years, emerging as a strong pillar of mutual growth for both, the farming community and the company. The company today realizes the dire state of the country in terms of hunger and food sustainability and vows to take progressive measures to improve the lives of many in need.
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